Author: (Akenhead, L.P.).
Title: William C. Moore & Company: Square Deal Trees, Fruits, Shrubs for Home and Orchard: Plate Book. [an Original Plate Book Trade Catalog for the Use of Traveling Salespeople].
Description: Newark, New York: William C. Moore & Company, (1953). (1953). - Quarto, 11-7/8 inches high by 9 inches wide. Softcover, brown wraps titled and decorated in silver. The edges of the covers are rubbed with staining to the bottom corner of the rear cover. 116 pages, profusely illustrated in color. There is some occasional soiling and minor foxing. Very good. A substantial brightly illustrated sample book which includes garden plans for decorating one's home and offering "A Complete Selection of Landscape Materials, Fruit Bearing Trees and Plants". As per the publisher's information: "Copyright 1953 by L.P. Akenhead. This Plate Book is issued solely for the individual use of our salespeople in booking nursery stock orders for this company.." In the latter part of the 19th and early 20th century, nursery firms hired salespeople to travel and take orders for trees and shrubs to be delivered in time for the growing season. Beautifully illustrated nurserymen's "sample books", also referred to as "Plate Books", were used by the traveling sales force to help customers design and place their orders. As with the Jackson & Perkins Company, famous for its roses, the William C. Moore Company was also based in Newark, New York. RARE. Very good .

Keywords: TRADE CATALOG; SAMPLE BOOK; PLATE BOOK; AGRICULTURE; WILLIAM C. MOORE & COMPANY: SQUARE DEAL TREES, FRUITS, SHRUBS FOR HOME AND ORCHARD: PLATE BOOK; SALESPEOPLE; TWENTIETH CENTURY; 20TH CENTURY; NURSERY; NEWARK, NEW YORK; ILLUSTRATED; ILLUSTRATIONS; F


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