Author: (Hubbard, Elbert; Morris Reiss Press; Beals, Victor; et al).
Title: The American Printer. Volume 89, No. 2. August 1929.
Description: New York: The American Printer, Inc. 1929. 1929. - Quarto [11-3/4 inches high by 8-3/4 inches wide], softcover bound in decorative light tan & red wraps by Huxley House. The wraps are lightly foxed, soiled & bumped with a stain to the front cover The spine & extremities are darkened with the head of the spine chipped. The wraps are detached from the text block. 116 pages. Profuse illustrations & pictorial ads in black & white and color. The corners of the first few leaves are bumped. Good. In this issue, edited by Edmund G. Gross, the first item is an announcement by William Reydell that New York University has established a Bachelor of Fine Arts degree in printing -- "the first time [that]..a great college of fine arts has organized a division of graphic arts and is offering its fine arts degree to students of printing design ". Of special note, among the inserts between pages 80 and 81, is a broadside by Elbert Hubbard entitled "The Adman's Philosophy" and printed on cream Roycroft Watermarked paper. Opposite page 33 is a Morris Reiss design and following page 96 is a page illustrated in color by Victor Beals. Good .

Keywords: BOOKS-ON-BOOKS; GRAPHIC DESIGN; PRINTING; PERIODICAL EDMUND G. GROSS, EDITOR; ILLUSTRATIONS; PICTORIAL ADS; ELBERT HUBBARD BROADSIDE; THE ADMAN'S PHILOSOPHY; INSERT ON RYCROFT WATERMARKED PAPER; MORRIS REISS DESIGN; PAGE ILLUSTRATED BY VICTOR BEALS;


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