Author: Various
Title: A Small Collection of Material, Related to Perfumery
Description: Various, Various, 1880. Seventeen items - trade cards, a leaflet, and a brochure, n. d. (1880s); various sizes and formats; chromolithographed illustrations; some in near fine condition, with very minor wear, others with residue to verso from being removed from a scrapbook; overall in very good condition. A lovely collection from the second half of the 19th century and the early 20th century, it showcased the big names of perfumery and the trendy scents of the times. - The DeVilbiss Manufacturing Company. Toilet Requisites [Trade Brochure]. London: The DeVilbiss Mfg. Co. n. d. (ca 1913). Brochure; half-fold then double-parallel fold, 8 pannels, 9 1/2 x 7 unfolded; cream stock, illustrated with monochrome images on orange background; a few small cuts to edges of folds. Dr. Allen DeVilbiss (1840 - 1917) was an inventor and Toledo's first ear, nose, and throat specialist. While treating patients in the rural communities around the city, the doctor was dissatisfied with the lack of a device for easy application of medicines to people's throats and noses. In 1888, he developed an atomizer with a hollow rubber ball, a metal jar, and a small tube for the quick dispersal and coating of the throats with drugs. His invention was so successful that by 1890, he retired from his medical practice and founded the DeVilbiss Manufacturing Company. He would soon branch into manufacturing perfume atomizers (perfumizers), and the first practical, compressed-air, paint spray guns for the automotive industry, protective coating for military equipment, etc. By the early 20th century, DeVilbiss had branches in Toledo, New York, London (where the current sample catalog was printed), and several other big cities. The brochure listed and beautifully-illustrated 9 nebulizers, atomizers, and perfumizers with inventory numbers and short descriptions. - B. D. Baldwin & Co. This Cotton is Perfumed with the New Odor Tri-Rose Bouquet..(Handkerchief Perfume Sample). Chicago: B. D. Baldwin & Co. n. d. (ca 1876 - tentative date obtained from the address of the manufacturer at the time of printing). Small leaflet with a pink cotton ball affixed to it; 4 3/4 x 4; speckled gray sheet, printed in black in several fancy fonts; faint, horizontal fold line; small crease to lower left corner. B. D. Baldwin & Co. was founded in 1873 in Chicago by Benson D. Baldwin (1841 - 1917) - a renowned pioneer perfumer in the US. He imported and created himself over 60 perfumes in the late 19th- and early 20th- centuries. The card advertised the newest company product, offering a small, perfumed cotton ball and proudly proclaiming: "It is without a doubt the finest Handkerchief Perfume ever sold for the price. Very Fragrant and Very Lasting. Try a sample bottle, it costs 25 cts. only. Handkerchiefs perfumed gratis at the Stand in the Gallery." - Fifteen trade cards, various sizes, including a die-cut in the shape of an artist's pallette, advertising Hoyt's German Cologne, Austens Forest Flower Cologne, Wana-Ranee Perfume, Rich Mikado Cologne, Eastman's Perfumes, Armant's Perfumes, Bazin and Sargent's Floral Cologne, Bowker's Odeur Du Bois Perfume, Barnard and Co. Perfumers, and Solon Palmer Perfumer. The most interesting card was, in fact, a programme for a performance of Anthony and Ellis' Ideal Uncle Tom's Cabin, perfumed with Hoyt's German Cologne. Arguably, the most beautiful was Solon Palmer's pallette die-cut card - advertising one of the United States' earliest perfumers. The silliest looking would probably be the one for Bowker's Odeur Du Bois - picturing an enraged Victorian lady, charging and swinging a closed umbrella. Very good .

Keywords: Advertisement, Perfumery


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