Author: Roberts, G. B.; at al
Title: Buy and Boost" Home Products. Being a Series of Cartoons and Editorials Designed and Produced for a "Home Products Campaign. For the Promotion of Your City, and the Increased Prosperity of Your Industries, Your Retail Establishments, Your Local Jobbers, and All of the Citizensresident in Your Community
Description: Chicago, The Roberts-Bailey Company, 1916. First Edition. First edition; 14 x 9 3/4; pp. 1-60; lithographed wraps in a beautiful Art Nouveau style, tied with a decorative string; illustrated with black and white cartoons; a few minor nicks to edges of wraps and small creases to tips of spine and corners; in very good or better condition. In the early 20th century, with the growing success of mail-rder businesses and large department stores, smaller cities and towns were faced with the expanding problem of people "buying outside," instead of "at home." George Roberts of the Roberts-Bailey Company of Chicago, publisher of the Community Builder journal, was a strong believer in the great role of newspapers conducting "buy-at-home" campaigns as a solution. The company established a dedicated "Home Products" cartoon-and-editorial service to meet the demand for community advertising for civic and commercial organizations. The current book offered numerous editorials, customizable with the specific business' information, and cartoons, by artist De Witt A. Patterson, to be run in "local papers." The full service was to include 60 illustrations and editorial talks. Not in OCLC, not in the trade (as of January 2021). Very good .

Keywords: California-Vbf, Advertising, Art Nouveau


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