Author: Various
Title: Ice Cream Merchandiser, Vol. 9, No. 9 and Vol. 10, No. 5
Description: Washington DC, Ice Cream Merchandising Institute, Inc. 1955. First Edition. Two issues - September 1955 and May 1956; 11 x 8 1/2; pp. 2-11; illustrated wraps; three punch holes along spine for filing (as issued [?]); light wear and creasing to corners and edges; a few minor spots to margins; profusely illustrated; very good condition. Two issues of an interesting and unusual journal, published monthly in the 1950s by the Ice Cream Merchandising Institute, they contained suggestions on proper handling and retailing of ice cream, caring for one's soda fountain, training the "dispensers" (ie. ice cream shop employees), and general money-making ideas. Very good .

Keywords: Ice Cream, Advertising


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