Author: Calkins, Earnest Elmo:
Title: The Business of Advertising;
Description: New York, D. Appleton & Co, 1924; Hardback. Very goodd/ No dj. xvi, 363pp with 1 coloured & numerous black & white illustrations plus Appendices, Index & 2pp Publishers catalogue. Red scuffed covers with bright gilt title on front, slightly sunned gilt tile on spine. " In revising 'Modern Advertising' it has been necessary to rewrite it......"

Keywords: Business, American Advertising, Sellers of space, Marketing,


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