Author: [Automobile Promotional Brochure]
Title: The NEW LASALLE
Description: Detroit: Cadillac Printing Co, (n. d.). 1st printing, ca 1935. Dark blue paper covers, with color image of the LaSalle to the front cover, white lettering underneath. Unpaginated, though 10 pages. Filled with illustrations of various body styles, as well as mechanical systems. Landscape format: 8-3/4" x 11-1/4". Some modest wear to covers, dealership stamp affixed to p. 1 upper right corner. Overall, VG+. "LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques brands - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product portfolio. Sloan created LaSalle as a companion marque for Cadillac. LaSalle automobiles were manufactured by Cadillac, but were priced lower than Cadillac-branded automobiles, were shorter, and were marketed as the second-most prestigious marque in the General Motors portfolio. LaSalles were titled as LaSalles, and not as Cadillacs." [Wiki].

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