Author: Atwan, Robert, Donald McQuade, and John W. Wright.
Title: Edsels, luckies, & frigidaires. Advertising the American way.
Description: New York: Delta, 1979; xx+363pp., bibliography, richly illustrated in bl-wh and colour, 4to, paper. Good copy. ¶ more reproductions than text, but telling the story attractively.

Keywords: advertising reclame