Author: Borden, Neil H., and Martin V. Marshall.
Title: Advertising management. Text and cases.
Description: Homewood, Ill.: Richard D. Irwin, 1959 (revised ed.); xiii+1065pp., 2 indexes, bl-wh illustrations, 8vo, cloth. V. good copy. ¶ case-oriented approach, used in the Graduate School of Business Administration of Harvard University.

Keywords: advertenties advertising marketing reclame