Author: Brewster, A.J., H.H. Palmer, and R.G. Inggraham.
Title: Introduction to advertising.
Description: New York: McGraw-Hill, 1954 (6th ed.); xvi+480pp., index, 10 appendixes, bl-wh and colour illustrations, 8vo, cloth. Very good copy. ¶ successful introductory handbook (1st ed. 1931).

Keywords: advertising reclame