Author: BREWSTER, ARTHUR JUDSON (SYRACUSE UNIV.) AND HERBERT HALL PALMER (SYRACUSE UNIV. & L.C.SMITH TYPEWRITER COMPANY)
Title: INTRODUCTION TO ADVERTISING
Description: Chicago, A.W.Shaw Comp. 1924, 1925, Second Printing of the First Edition. 1st Edition. Hardcover . Hardback, octavo, 6 x 8 1/4 inches, gilt titling on dark blue ribbed cloth, xii + 373 pages, VG or better/no dj. Snug binding & hinges intact. Externally rather minor blems/signs of use. Internally ffep 2 neat names in ink, text pages generally quite nice but a few uses of checkmarks and asterisks. Numerous b&w illustrations. Appendices incl Two Market Investigations, Want Ads, Fifty Largest Advertisers, False Advertising statement, Specimen Type Faces, etc. Indexed. Very Good.

Keywords: Communications Media Printing Layout Design Journalism Photography