Author: HOLLINGWORTH, HARRY L.
Title: ADVERTISING AND SELLING
Description: D. Appleton & Co./The Advertising Men's League of New York City, copyright 1913, 1920 printing. 1920. Hardcover . Hardback, 12mo, gilt on maroon cloth, xiii + 314 pages, G+ to VG-/no dj. Edges and endpapers a little dusty. Tiny tear and fold-over to bottom edge of half-title which predates the signature's trim to final size. Illustrated by diagrams, graphs and drawings. Chapter subjects include: Mental Processes, Instincts, Memory, Catching the Attention, Provoking the Response. Bibliography, Index. Good.

Keywords: Advertising Sales Salesmanship Business & Industry