Author: BINGHAM, A. WALTER
Title: The Snake-Oil Syndrome : Patent Medicine Advertising
Description: Hanover, MA: Christopher Pub. House, 1994. First Edition. First Printing; Hardcover. ISBN: 0815804849. B&W and Color; 8 3/4 x 11 1/4; 166 pages; Hard cover is red cloth with gold lettering on front and spine. Slight bumping to boards. Slight rubbing to DJ; in a mylar cover. Pages are clean and tight; appears as if unused. Lavishly illustrated with 500+ pictures [64 in color]. "This book is certain to become the standard reference work for images expressing the patent medicine phenomena. The ephemera considered include trade cards, posters, almanacs, advertising premiums, labels, calendars, bill heads, stamps, bottles, tokens and music...this extensive index cross-references all of the images [ca. 500] by subject as well as product name. The test is footnoted and accompanied by a list of sources for further reading......" Glossary; notes; works consulted; notable collections; index. Oversized/4#.. Near Fine in Near Fine dust jacket .

Keywords: 0815804849 Reference; Antiques; Collectibles; Language Skills; Advertising Art; Ephemera; Alternative Medicine; Cultural History; Social History; Medicine/Health/Health Care Cultural History Education American History Antiques/Collectibles Business/Econom