Author: BERNAYS, EDWARD L.
Title: Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays
Description: New York: Simon and Schuster and T.B. Harms Company, 1965. First Printing. Hardcover. 849 pages including index and black and white photographic plates. "...Bernays is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Here he describes the many national movements, social beliefs, trends, fashions and fads that have been the result of his carefully planned public relations activities... Reveals the secrets, the techniques, the causes and consequences of his glamorous and crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Unmarked. Binding sound. Average wear. A sound copy of this important work. Bibliographic references: Larson 3, Cole p.27.; 8vo - over 7¾" - 9¾" tall; Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays Spin Control Spinmeister black and white photographic plates. "The idea is Public Relations. The author is the pioneer who did more than anyone else to establish its principles. Good .

Keywords: : Conspiracy