Author: Borraginol poster.
Title: [Borraginal : Dji Ji Ni].
Description: Osaka? Takeda (c1930?). Colour printed poster on light cotton (muslin? calico?), 117x86cm. Rumpled and some marks but rather fresh and bright. ¶ As made clear, piles need make no inroads on a man's life, habits and comforts. Borraginol, a still made hemorrhoid treatment, was Japan's first scientific/chemical treatment developed in 1921 at Kyoto University. Posters printed on fabric - rather than banners or flags - must be pretty uncommon, no? So what was the purpose?

Keywords: graphic art advertising posters c20th Japan modernism health medicine textiles meiji