Author: Smoca advertising. Kataoka Toshiro etc.
Title: [Smoca Kokoku Sakuhinshu].
Description: Tokyo, Seishindoshoten 1928 (Showa 3). 22x15cm publisher's printed wrapper; [2],213pp, profusely illustrated throughout in b/w (a few folding). Signs of use and some browning; a pretty good copy. ¶ The first and hardest to find of Smoca's compilations of their advertising, six more followed over the next thirteen years. Smoca's success - they are still going - was through clever advertising. From the start, in 1925, the company's founder, advertising man Kataoka Toshiro, hired the best artists and cartoonists.Smoca, in case you wondered, was then a tooth powder for smokers.

Keywords: graphic art advertising c20th Japan Asia modernism cosmetics tobacco humour meiji