Author: Catalogue - Lighting.
Title: [Atokyubu : Tokyo Denki Kabushikigaisha].
Description: Tokyo Electric Co. [193-?]. 23x15cm publisher's colour illustrated wrapper; [2],8p, eight full page illustrations. Staples detached, small nibble at the top of the spine and some ink notes on the back cover; still pretty good. ¶ Atokyubu are what they sound like if you say it right: art cubes. Cubes of light and here are some ways they can be used: as signs, display, and chic lighting. I'm not sure they took off, I can't find anything else about them.The sign on the front cover is for Mazda, the light department of Tokyo Electric. In 1939 a merger created Tokyo Shibaura - better known now as Toshiba. But it's not that simple, you need a genealogist to properly unravel the company history.

Keywords: trade catalogues architecture lighting c20th Japan modernism manufacturers commercial art design advertising