Author: Hikifuda. Nakayama.
Title: Club Washing Powder ... highly perfumed by violet essence, white rose, musk and Jockey Club Essence ...
Description: n.p. [Kobe?], Nakayama Taiyodo [1906?]. Broadside 35x34cm printed rainbow in red, green and purple on crepe (chirimen). Old folds, a couple of small holes in a fold, pretty good. ¶ What the hell is Jockey Club Essence? Never mind. Fin-de-siecle belles printed in rainbow on crepe; what more could you ask for? Nakayama founded his cosmetics company in Kobe in 1903, changed the name to Club in 1905 and launched Club Washing Powder in 1906. It became Club Cream in 1911. This hikifuda matches the Nakayama advertising of 1906 on the company's website. The trademark twins are apparently a portrait of Namiko, wife of Maeda Toshinari.By 1939 Nakayama was a member of the house of peers or lords and is now the hero of a recent novel; the title translates as "King of Cosmetics". Look out for the Takarazuka Revue musical and the mini-series.

Keywords: graphic art advertising c20th Japan hikifuda colour printing chirimen cosmetics