Author: Specimen Hikifuda.
Title: Hikifuda of lucky gods driving a motor car.
Description: n.p. [1911]. Colour lithograph and woodcut 52x38cm. Stab holes in the margin show it was once in an album. Horizontal fold; quite good. The picture is lithographed, the calendar woodcut. ¶ An extra psychedelic extravaganza in experimental colour showing lucky god Ebisu being chauffered by Daikokuten. These two did embrace modernity and had very good tailors as can be seen when the occasion demanded a smart suit or an even more smart uniform. Here they haven't dressed; it's just two friends on an outing. Maybe a joyride. I wonder whether it was good luck to have these two snaffle your car. These hikifuda - small posters or handbills - were usually produced with the text panel blank. The customer, usually a retailer, had their own details over printed. The handy calendar is for 1912.

Keywords: graphic art advertising posters hikifuda c20th Japan Asia modernism transport automobiles motor cars motoring