Author: Metrication.
Title: [Toitsu Sa Reta Metoru-ho].
Description: Tokyo, Asahi Graphic 1923 (Taisho 12). Colour poster 53x38cm. ¶ Handy educational tool for the imminent establishment of the metric system as Japan's official system of measurement. Up until then metric, imperial and traditional measures were legal. It was proposed to make a gradual change over ten years but by the thirties the nationalistic backlash meant that it was all postponed again. And again. The American occupation forces cared nothing for metrics and it was the mid sixties before everybody was up to scratch.

Keywords: graphic art education posters c20th Japan modernism metrication measurement