Author: Hikifuda.
Title: Specimen hikifuda.
Description: n.p. [192-?]. Colour lithograph 26x38cm. A bit creased, stab holes on the right indicating it was once in an album. A printed code number on the back. ¶ A glamorous pair of Taisho women doing what urban Japanese did best: throng the busy exciting streets and shop. These hikifuda - handbills or small advertising posters - were often produced with blank frames for customers to have their own wares and business details printed over. I'd guess this was aimed at the fashion industry.

Keywords: graphic art advertising hikifuda Japan c20th modernism fashion costume