Author: Advertising Sugoroku.
Title: [Shobai Hanei Sugoroku].
Description: Tokyo printed, Notagawa Ekimae Shoten 1935 (Showa 10). Colour broadside 79x55cm. Minor signs of use, a pretty good copy. ¶ A proper aspirational sugoroku for girls and young women. Prosperity is the reward for the perfect modern girl: good husband, handsome family and shopping, shopping shopping. This shopping game advertises the glamorous range of businesses in Notagawa - now part of Higashiomi, more or less half way between Kyoto and Nagoya. The same game, relabelled, was used for businesses of Matsumoto City. A very similar - a few panels the same - but not so modern game - more kimonos, fewer cars, furs and bobbed or marcelled heads - with the same title was issued the year before by the newspaper Tokyo Nichinichi Shinbun for readers in the Iwamurata-machi area. You don't waste a good idea and a decent bit of artwork.

Keywords: paper games pastimes illustration sugoroku c20th Japan modernism graphic art progress Asia shopping women feminism advertising reform