Author: Hikifuda. Tsumura Juntendo.
Title: [Chujo Yu - Herupu].
Description: [Tokyo? 1908-09]. Colour lithograph 265x375mm. Old vertical folds, stabholes in the right margin and tips clipped from the left corners indicating it was once part of an album. A pretty good copy. ¶ Tsumura Juntendo - still in business - began selling herbal remedies in Tokyo in the 1890s and 'Help' - Tsumura's herbal wonder cure for women - went on the market in 1907. This handsome hikifuda - handbill or poster - includes a calendar for 1909.

Keywords: graphic art advertising c20th Japan modernism quack medicine herbalism hikifuda