Author: David A. Aaker (Autor)
Title: Strategic Market Management
Description: , Wiley, Auflage: 6th (2002). 350, , Softcover. Zustand: 2. Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key current strategy issues, and is noted for its extensive use of business examples. Contents same as US/UK editions. ISBN: 9944494070. Gewicht/weight: 2000 gr.

Keywords: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. * The most complete, systematic approach to external analysis available. * Addresses key cur