Author: Claisse, Gordon:
Title: Marketing For General Managers.
Description: The Administrative Staff College, Henley-On-Thames, 1973 Soft wraps, booklet, Near Fine, contents fine and tight, pp38. This paper was written for General Management Courses at Henley A. S. C.. It is designed to give an appreciation of marketing theory and practice to general managers and specialists who have not previously studied the subject. A scarce title.

Keywords: marketing general management business operational image consumerism role departments organisation design development branding advertising distribution sales promotion merchandising budgeting forecasts