Author: Bacon, Frank R. Jr. and Thomas W. Butler Jr.:
Title: Planned Innovation: A Dynamic Approach To Strategic Planning and the Successful Development of New Products.
Description: Indust. Developmetn Division Inst. of Science and Technology The University of Michigan, 1981 2nd Ed., H/B blue cloth bds, gold lettering on front and spine, VG, bds a little bent and a bit dusty, contents fine and tight, pp243.

Keywords: planning product development change problems solutions philosophy marketing customer strategies growth research staff 0938654322