Author: Boland, R. G. A. and R. M. Oxtoby:
Title: Industrial Marketing: Language and Concepts.
Description: The English Universities Press Ltd, 1973 Pbk, linen-style wraps, VG, contents clean and tight, pp94. "This book is designed to enable non-marketing personnel and students to gain a quick appreciation of the ideas involved in the marketing of industrial products." Includes a simplified glossary, quiz to test knowledge and teachers' notes.

Keywords: industrial marketing language concepts study product types demand industrial buyer types product development price determinants pricing differentials advertising sales distribution mission planning 0340168137


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