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ADAMS, MICHAEL Sex in the Snow: Canadian Social Values at the End of the Millennium
Toronto Ontario Canada, Penguin Books. 1998, First Edition. (ISBN: 0 14 026102 8) Illustrated Soft Cover, 8vo - over 7¾" - 9¾" tall. Decorative dust jacket in white, red and purple; spine faded; front endpaper partly detached from spine; page edges toned. 220 pages with Notes, Appendix and Postface; a number of black and white illustrations: charts, diagrams, tables and map. As Canadians eschew the societally imposed stereotypes of the past, psychographic trends eclipse the established categories of demography. By identifying eighty motivators propelling individuals, Adams and his colleagues at Environics have divided the population into twelve "value tribes" that create a surprising and refreshing view of Canadians. Looking at where Quebec falls on the psychographic map, what differentiates Canadians from Americans, the influence of the internet and what's happening in the gender wars, Adams offers his view of Canada's evolution from an industrial nation-state to a post-industrial, post-modern community. Very Good/No Jacket as Issued.
Offered for US$ 15.00 by: Literacy Nanaimo - Book number: 003627
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