Author: EKCO/EKCO-HAWKINS/LG HAWKINS & Co/PYE/PHILIPS
Title: Hawkins Hostess Trolley Range and Other Household Appliances (12 assorted leaflets and 4 pamphlets)
Description: London 1930s-1980s 12 assorted leaflets, some in bw and some in full colour, 4 pamphlets, c 40pp each 29x21 to 10x13, various sizes folded leaflets, 21x15 stapled pamphlets Some wear, one leaflet has been annotated in ink, another has deleted product lines noted in pen, good thus. LG Hawkins was established in London in the early years of the twentieth century, and by the time it was bought out by Pye in 1939 was a well known supplier of a range of household electrical goods, including the 'Hawkins Hostess' heated trolley. Pye bought Ekco Ltd, and merged its Hawkins operation with Ekco's appliances division as Ecko Hawkins. The Hostess Trolley was marketed under the shared brand for a while, and then eventually as just as Ekco product. Pye was in turn bought by Philips in 1986 and the Hostess Trolley rebranded accordingly.From the 1930s to the 1980s the advertising pitch was the same - the Hostess Trolley offered elegant and convenient dining ease to aspirational families. The smiles were the same, just the clothes changed!

Keywords: TRADE LITERATURE


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