Author: LOIS, GEORGE
Title: Sellebrity - My Angling and Tangling with Famous People
Description: New York, Phaidon Press. 2003, First Edition. (ISBN: 0714842842). Hard Cover, 4to - over 9¾" - 12" tall. A Fine unmarked copy with Very Good+ dustjacket. George Lois was born in New York City in 1931. He studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950's, eventually joining Doyle Dane Bernbach in 1958. Lois went on to found four seminal New York advertsing agencies over the next four decades. He has written five books and won a plethora of awards. New York magazine called him 'Pioneer..Innovator. Advertising genius..Superman of Madison Avenue..America's Master communicator'. Adman and image maker Lois was a leader of the Creative Revolution of the 1960's and is the mind behind an astonishing array of famous branding campaigns and unforgettable magazine covers during his 50 year career. This book is at once a poignant culmination of Lois' ideas and memoirs, and a showcase of 139 of his most influential celebrity campaigns for culture-bending products. Illustrated with the original ads and images, designed by Lois himself, the book presents the stories behind the ads. PLEASE NOTE: A HEAVY VOLUME OF 1.47 KILO UNPACKED WEIGHT WHICH MAY REQUIRE ADDITIONAL SHIPPING COST B2F. Fine/Very Good.

Keywords: Advertising with Celebritys, Madison Avenue 0714842842


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