Author: KIM, W. CHAN AND MAUBORGNE, RENEE
Title: Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant
Description: Boston, Massachusetts, Harvard Business School Press. 2005. (ISBN: 1591396190). Hard Cover, 8vo - over 7¾" - 9¾" tall. A Fine unmarked copy with Fine dustjacket which is not price clipped. xv + 240 pages. Based on a study of 150 strategic moves spanning more than a 100 years and 30 industries, the authors argue that tomorrow's leading companies will succeed not by battling competitors, but by creating 'blue oceans' of uncontested market space ripe for growth. Such strategic moves - termed 'value innovation' - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand. C3A. Fine/Fine.

Keywords: Market Segmentation, Value Innovation, Blue Ocean Strategy 1591396190


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