Author: Yates, Brock
Title: THE CRITICAL PATH Inventing an Automobile and Reinventing a Corporation.
Description: Boston, MA: Little, Brown and Co. 1996. First Edition. Hardcover; First Printing. ISBN: 0316967084. Spine ends crimped, appears as new, unused. ; Gray boards, green quarter cloth, illustrated DJ . ; 8vo; 305 pages; From DJ: How a new generation of engineers, designers, and managers saved Chrysler. Lee Iacocca and the minivan saved the Chrysler Corporation, one of the U. S, Big Three automakers, brought Chrysler back from the brink of bankruptcy.. VG/F.

Keywords: Corporate History Chrysler Corporation Minivans Auto Industry Business Marketing Automobile Design Engineering Management


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