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ORLIK, PETER B. Broadcast Copywriting.
Boston. Holbrook Press. Allyn & Bacon. 1978. First Edition. 8vo. 439 pp. with appendices & index. Hardcover in paper-wrapped boards. Fine in very good dust jacket. Jacket lightly edge worn. Book is square, tight and clean with no interior markings. ¶ Covers the entire spectrum of copywriting - from radio IDs and program promos to television commercials and public service announcements. Illustrated throughout with photos & diagrams.
Offered for US$ 17.50 by: Robert Erwin, Bookseller - Book number: 12774
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