Author: [LEFéVRE-UTILE / ART NOUVEAU ALBUM / ]
Title: Album des célébrités contemporaine publié par Lefèvre-Utile Nantes [Title on front cover]. Nantes about 1905.
Description: . Oblong 4to. (36.5 x 27 cm) Lvs. (11) With 48 inserted embossed chromolithograph autograph cards of famous actors, composers, authors, etc. placed in Art Nouveau decorated frames. One sheet with content. Last two leaves titled "Biscuites Levèvre-Utile" missing eight cards. Bound in publisher's decorated boards, printed in silver and gold.An exclusive promotional album produced to celebrate Levèvre-Utile winning the grand prize for making biscuits at the 1900 Exposition Universelle in Paris. Lefèvre Utiel (LU) is a renowned French manufacturer of biscuits and chocolate based in Nantes (now part of Mondelez International). The lavishly decorated cards were included in packages of cookies and were intended as a collector's item. Each card has a colourful artistic scene associated with a contemporary celebrity, and includes a photographic portrait of the same. The artwork was created by leading French artists and photographers of the day.

Keywords: Design, French, france, advertisement, cookies, biscuits, promotional, album, art nouveau, jugend,


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