Author: Aneliom, Gil, CEO, National Semiconductor and William L. Simon,
Title: Profit from Experience: the National Semiconductor Story of Transformation Management.
Description: NY, Van Nostrand, (1996). 1st ptg. VG in VG DJ. Story of the transformation of National Semiconductor told by its CEO Gil Amelio who in 3 years took National from its worst. loss in 30 years to the highest earnings in its history. He explains how common sense ideas National used to become a profitable $2.3 billion organization. Amelio says, "Few organizations are so weak they can't be saved, few so healthy they can't be improved.".

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