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MCLUHAN MARSHALL - Mechanical Bride: Folklore of Industrial Man Illustrated

Title: Mechanical Bride: Folklore of Industrial Man Illustrated
Description: Beason Press, 1968. Paperback. A Very Good+ Paperback with a sound binding, clean & unmarked pages. Cover edgewear and rubbing. Some offsetting to the half title page caused by a newspaper clip out attached to the back of the front cover. A 10 page article from 1969 Newsweek, "Spotlight on Business" with the book. The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc, that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not.; 10" - 11"; 157 pages. Very Good+ .

Keywords: Advertising > Consumers Social Psychology Cultural Culture Psychology

Price: US$ 41.25 Seller: Bytown Bookery
- Book number: 26150

See more books from our catalog: Advertising, Social Psychology, Consumers Cultural