Author: Dru, Jean-Marie.
Title: How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising.
Description: New York Palgrave Macmillan, 2007. 1st stated ed. Hardback octavo, dustjacket, very good condition (in very good dustjacket), minor edgewear jacket. 236 pp. A fascinating business memoir and a practical guide to harnessing the power of "disruption". The author offers a rare inside look at the cutting edge of modern advertising. He is CEO of TBWA, one of the most awarded and fastest-growing agency networks in the world. The three stages of disruption (convention, disruption, vision) help to reaffirm a brand name in the public imagination, and to differentiate your brand in an increasingly crowded marketplace. ISBN: 9780230600690

Keywords: biography, business, media, advertising 9780230600690


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