Author: Carlson, Nicholas.
Title: Marissa Mayer and the Fight to Save Yahoo!
Description: New York Twelve / Hachette Book Group, 2015. Hardback octavo, dustjacket, very good plus condition (in very good plus dustjacket), black & white photos centre spread, minimal edgewear. 357 pp. A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. The inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. Hedge fund billionaire Daniel Loeb took a long look at Yahoo settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, serious problems arose. Can a big lumbering tech company stay relevant in today's rapidly changing business landscape? ISBN: 9781455556618

Keywords: biography, technology, computing, social media, united states 9781455556618


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