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Title: The Long Tail: How Endless Choice Is Creating Unlimited Potential.
Description: London Random House, 2006. 1st UK ed. Paperback octavo, very good condition, minor edgewear. 238 pp. In the new economics of online commerce, the combined value of the millions of items that only sell in small quantities exceeds that of the few best-sellers. The 80/20 rule (that 20% of items produce 80% of sales revenue) no longer applies. Chris Anderson first explored the Long Tail in an article in Wired magazine that soon become the most influential business essay of our time. Now, in this book, he takes a closer look at the new economics of the internet age, and he sets down the rules for operating in a long-tail economy that applies across a wide range of merchandise categories. ISBN: 190521121X

Keywords: business, technology, computers, internet, online commerce 190521121X

Price: AUD 10.00 = appr. US$ 6.92 Seller: Bookhome Sydney
- Book number: 12741

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