Author: BAKER, M.J. ed.
Title: Perspectives on Marketing Management. Volume 1: 1991.
Description: John Wiley & Sons, 1991. Hardcover. A touch of sunning to spine, light scratch to back cover, cut to top corners of front endpapers, o/wise good condition. Scarce. Out of print. 287pp. ISBN 0-471-92858-5.

Keywords: marketing advertising management theory