DAY, KENNETH. - The Typography of Press Advertisement. A Practical Summary of Principles and Their Application.

1956. . London, 1956. 304pp. With hundreds of illus. and typespecimen. Index. 4to. Cloth.*The text and illustrations are designed to be useful to both practitioners and students. Type specimens from world sources occupy 80 pages and the Gallery of Advertisements with over 150 announcements, printed on fine newsprint, so that they can be judged in the setting for which they were intended, gives a unique showing fo the work here and abroad in Press advertisement over the last twenty-five years..